Course visual identity
Creative direction, typography, colour, imagery and principles that give the product a distinctive voice.
Creative direction · Typography · Colour · Image languageServices · Complete ecosystem
The complete visual layer of an educational product.
A course rarely lives in one PDF. It exists across lessons, slides, student resources, webinars, advertising and sales materials. I take ownership of every touchpoint and connect it through one system.
Learning materials
Editorial workbooks, worksheets, checklists, guides and digital resources designed for clarity and use.
Workbooks · Worksheets · Guides · Interactive PDFPresentations & webinars
Slide systems, module covers and webinar decks that make complex ideas easier to teach without losing context.
Course slides · Module covers · Webinars · MasterclassesFrameworks & infographics
Diagrams, models, tables and visual explanations that turn complex ideas into clear systems.
Diagrams · Models · Tables · InfographicsStudent resources
Certificates, templates, printable worksheets, lesson covers and resource-library graphics.
Certificates · Templates · Student resources · Community graphicsLaunch campaigns
The course language expands into social content, stories, banners, paid ads and campaign creatives.
Social · Stories · Banners · Paid adsSales visuals
Lead magnets, sales-page graphics, masterclass decks, email visuals and supporting funnel assets.
Lead magnets · Sales graphics · Email visuals · Funnel assetsMotion & ongoing design
Reels, motion ads, new modules and future launches continue within the established visual system.
Reels · Motion ads · New modules · Ongoing supportProcess
From raw content to the course and its launch campaign.
01
Content audit
I review the structure, audience, materials and every future touchpoint.
02
Creative direction
We define typography, colour, imagery and two or three key layouts.
03
Design system
I build the grids, templates, hierarchy, tables and frameworks.
04
Course materials
The system expands into the workbook, slides, resources and student materials.
05
Launch assets
The visual language adapts to advertising, social, sales graphics and motion.
06
Delivery & support
You receive final files, an asset library, a concise guide and a system designed to grow.