Turning expertiseinto a premium product.
I design the complete visual layer of a course–from identity, workbooks and presentations to advertising, motion and launch assets. One partner, one system, one premium product.
- One system for everything
- Clear content structure
- Course and launch together
- A premium product
Aperture
A strategic course designed like an independent publication.
Aperture transforms a dense personal-brand programme into a precise editorial system where every framework, prompt and launch asset speaks with the same quiet confidence.
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Inner Compass
A warm, intelligent learning system for deeper self-awareness.
Created for an independent psychologist, Inner Compass turns a reflective eight-week programme into a tactile learning experience that feels private, spacious and carefully held.
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Scale Theory
Complex business thinking, made precise and teachable.
Scale Theory is a high-contrast course system for founders moving from personal expertise to a scalable company.
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Fluent Atelier
French learning with the pace and pleasure of a magazine.
Fluent Atelier reframes language practice as a cultured daily ritual, connecting grammar, conversation and Parisian life in one charming but rigorous system.
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The Glow Method
A grounded visual language for everyday wellbeing.
The Glow Method brings evidence-informed nutrition and habit education into a calm, practical system designed to be used—not merely admired.
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Visual Storytelling
An experimental learning system for a visual-first generation.
Visual Storytelling is an energetic course ecosystem that teaches creators to see, sequence and communicate with greater intention.
View case study ↗↗Identity, learning materials, presentations, sales visuals, motion and the launch campaign—in one system, without assembling a team of separate designers.
Point of view
Design is part of the learning experience.
Educational design structures complex content, helps students understand and apply knowledge, and makes the product’s value visible before the first lesson begins.
Services
One course. One visual language.
From identity and learning materials to advertising, motion and future launches.
Course visual identity
Creative direction, typography, colour, imagery and templates that give the product a distinctive character.
↗02Learning materials
Editorial workbooks, worksheets, guides, checklists and interactive PDFs designed for clarity and engagement.
↗03Presentations & webinars
Slide systems, module covers and webinar decks that make the product easier to teach and present.
↗04Frameworks & infographics
Custom diagrams, models, tables and visual explanations for complex expert content.
↗05Student resources
Lesson covers, certificates, templates, printable worksheets and resource-library graphics.
↗06Launch campaigns
Social content, stories, banners, paid ads and campaign creatives built from the course identity.
↗07Sales visuals
Lead magnets, sales-page graphics, masterclass decks, email graphics and supporting funnel assets.
↗08Motion & ongoing design
Reels, motion ads, new modules, future launches and continuous visual support for the product.
↗Journal
Notes on design, education and perceived value.
Practical thinking on turning expert content into clear, cohesive and desirable learning products.
How to Prepare Your Online Course Content for Design
A practical content handoff checklist for course creators: what to finalise, organise and label before a workbook, slide deck and launch system enter design.
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12 Signs Your Course Has Materials, but No Visual System
A visual audit for online courses: twelve signs that workbooks, slides, emails and launch assets look acceptable alone but fail to work as one product.
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Workbook, Worksheet or Guide? Choosing the Right Course Format
Not every piece of course content belongs in a long PDF. Learn when to use a workbook, worksheet, guide, checklist or template—and how they work together.
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